Toothpaste: wholesale price
A typical US business buyer pays a median of $0.64 per unit at small order quantities, falling to $0.13 at volume, on a typical 21-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $0.64 |
| 1,000–4,999 units | $0.47 |
| 5,000–9,999 units | $0.35 |
| 10,000–24,999 units | $0.22 |
| 25,000–99,999 units | $0.15 |
| 100,000+ units | $0.13 |
What moves the price
For toothpaste, the drivers are THC/CBD ratio, dose per unit, sugar-free or vegan formulation, flavour, pack count, compliance for medical or adult-use market, ingredient mix, size — the same item can land at either end of the band depending on how those are specified.
Published wholesale and bulk listings show toothpaste pricing moving mainly with pack format, brand/formula, and whether the seller is reselling finished branded tubes or sourcing private-label/bulk production. Domestic wholesale/closeout routes tend to be fastest but are usually limited to standard branded cases, while custom-manufactured or import-landed routes are the realistic path for lower unit costs at higher volumes. Larger MOQ custom runs typically get the best pricing when the formula is simple (fluoride mint or basic whitening gel), the tube size is standard, and decoration is one-color or otherwise low-complexity.
Paying more than the median?
If you reorder toothpaste regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
Related prices
Compostable Toothbrush wholesale price