Price guide · Sporting Outdoor
E Liquid: wholesale price
A typical US business buyer pays a median of $9.50 per unit at small order quantities, falling to $1.75 at volume, on a typical 21-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $9.50 |
| 1,000–4,999 units | $8.75 |
| 5,000–9,999 units | $3.50 |
| 10,000–24,999 units | $2.75 |
| 25,000–99,999 units | $2.25 |
| 100,000+ units | $1.75 |
What moves the price
For e liquid, the drivers are nicotine strength, bottle size, vg/pg ratio, flavor, salt nicotine vs freebase, brand, diameter, wall thickness — the same item can land at either end of the band depending on how those are specified.
Real quoted wholesale pricing is highly configuration-dependent: bottle size, nicotine form (salt vs freebase), flavor line, and whether the liquid is branded stock or custom-manufactured drive the unit price most. US-facing wholesale listings show 30 mL to 100 mL bottled e-liquids around $7.99-$11.25 for branded lines, while bulk/industrial-style quotes drop sharply to about $1.10-$0.90 per unit at 5,000+ pieces in import-style listings. The most realistic routes are US vape wholesalers for branded or white-label stock, or OEM/import suppliers for true custom-printed bulk production; the latter is what supports the lower tiers.
Paying more than the median?
If you reorder e liquid regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
Related prices
100mL E Liquid wholesale price
30mL Nicotine Salt wholesale price