Underwear: wholesale price
A typical US business buyer pays a median of $1.65 per unit at small order quantities, falling to $0.63 at volume, on a typical 25-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $1.65 |
| 1,000–4,999 units | $1.35 |
| 5,000–9,999 units | $1.15 |
| 10,000–24,999 units | $0.98 |
| 25,000–99,999 units | $0.79 |
| 100,000+ units | $0.63 |
What moves the price
For underwear, the drivers are size run, fabric weight, blend, print method, color count — the same item can land at either end of the band depending on how those are specified.
For mid-range custom-printed underwear, the biggest price drivers are fabric and construction (basic cotton briefs or boxer briefs versus premium modal/bamboo or performance blends), plus print complexity, size run, and whether the order is domestic stock decoration or true cut-and-sew private label. Real supplier routes that fit this market are US wholesale distributors for stock underwear and overseas marketplace/manufacturer listings for custom private label; published bulk prices show stock underwear around $1.00-$1.55/unit and overseas bulk quotes as low as $0.25-$1.52/piece depending on MOQ and spec. Higher MOQs usually unlock better ex-factory pricing, but landed cost can rise materially once freight, duties, labeling, and custom packaging are added.
Paying more than the median?
If you reorder underwear regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.