Shortfill Liquid: wholesale price
A typical US business buyer pays a median of $2.30 per unit at small order quantities, falling to $2.30 at volume. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $2.30 |
| 1,000–4,999 units | $2.30 |
| 5,000–9,999 units | $2.30 |
| 10,000–24,999 units | $2.30 |
| 25,000–99,999 units | $2.30 |
| 100,000+ units | $2.30 |
What moves the price
For shortfill liquid, the drivers are nicotine strength, pg/vg ratio, flavor, bottle size, nicotine type, custom label, battery capacity, pod capacity — the same item can land at either end of the band depending on how those are specified.
Real published wholesale pricing found for 100mL shortfill products spans roughly £1.35 to £3.99 per bottle for white-label/OEM and about £2.30+ for bulk retail-style wholesale listings, with premium branded lines much higher. The main price drivers are formulation spec (70/30 vs 50/50, nic-shot compatibility, flavor complexity), packaging and compliance, and whether the route is private-label/OEM or resale wholesale. Realistic supplier routes are UK-based white-label/OEM manufacturers and bulk wholesalers; US-facing landed-equivalent sourcing is harder to verify from public quotes, so these figures are a low-confidence proxy rather than a US factory-direct quote
Paying more than the median?
If you reorder shortfill liquid regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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