Retail Header Card: wholesale price
A typical US business buyer pays a median of $0.34 per unit at small order quantities, falling to $0.06 at volume, on a typical 10-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $0.34 |
| 1,000–4,999 units | $0.24 |
| 5,000–9,999 units | $0.13 |
| 10,000–24,999 units | $0.10 |
| 25,000–99,999 units | $0.08 |
| 100,000+ units | $0.06 |
What moves the price
For retail header card, the drivers are paper weight, print color count, pack size, foil, personalization, rule insert, material, print method — the same item can land at either end of the band depending on how those are specified.
Published wholesale header-card pricing from US-facing printers clusters around about $0.22/unit at 1,000 and roughly $0.10–$0.11/unit by 5,000–10,000 for standard cardstock, which is the strongest anchor for the mid-range configuration. Pricing moves most with stock thickness, sided print coverage, lamination, scoring/fold style, and whether the supplier includes setup, proofing, and shipping. Realistic supplier routes are trade printers with instant-quote configurators for domestic runs and import/landed-equivalent suppliers for very large quantities, where unit cost falls further but lead time and freight sensitivity rise.
Paying more than the median?
If you reorder retail header card regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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