Greeting Card: wholesale price
A typical US business buyer pays a median of $0.96 per unit at small order quantities, falling to $0.13 at volume, on a typical 14-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $0.96 |
| 1,000–4,999 units | $0.93 |
| 5,000–9,999 units | $0.65 |
| 10,000–24,999 units | $0.43 |
| 25,000–99,999 units | $0.26 |
| 100,000+ units | $0.13 |
What moves the price
For greeting card, the drivers are paper weight, print color count, pack size, foil, personalization, rule insert, material, print method — the same item can land at either end of the band depending on how those are specified.
For greeting cards, the biggest price drivers are print coverage/sides, stock weight and finish, and whether the card is flat or folded; published wholesale examples show folded custom cards pricing higher than flat cards and lower per-unit costs at 1,000+ units. Realistic supplier routes are US wholesale card printers for mid-range custom runs and import/landed-equivalent sourcing for the lowest per-unit prices at higher MOQs. The lower tiers here are anchored mostly by published custom-print and wholesale-card pricing, while the 10,000+ tiers are informed by bulk/import-style wholesale listings rather than one standardized US print quote.
Paying more than the median?
If you reorder greeting card regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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