Price guide · Baby Kids

Baby Lotion: wholesale price

A typical US business buyer pays a median of $1.25 per unit at small order quantities, falling to $0.58 at volume, on a typical 45-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.

Median price by order quantity

Order sizeMedian /unit
500–999 units$1.25
1,000–4,999 units$1.15
5,000–9,999 units$0.99
10,000–24,999 units$0.79
25,000–99,999 units$0.68
100,000+ units$0.58

What moves the price

For baby lotion, the drivers are butter base, natural oils, fragrance-free, organic, jar size, whipped texture, oil-to-cream ratio, emollients — the same item can land at either end of the band depending on how those are specified.

Quoted prices move most with formula complexity, pack size, and whether the item is a private-label/custom-printed run versus a branded resale case. Published wholesale examples span roughly $0.49/unit at discount bulk retail for simple body lotions, around $0.59–$1.95/unit on Made-in-China baby care lotion listings depending on MOQ, and about $3.95/unit for small-case branded baby lotion, so custom-manufactured mid-range baby lotion typically lands in the lower end of that spectrum as volume rises. The most realistic routes are contract manufacturers/private-label OEM suppliers for true custom work, or wholesale/import marketplaces for landed-equivalent benchmarking; branded US-facing wholesale can be higher and is less representative of custom production.

Also known as: baby moisturizer, body lotion, infant lotion.

Paying more than the median?

If you reorder baby lotion regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.

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