Action Figure: wholesale price
A typical US business buyer pays a median of $3.25 per unit at small order quantities, falling to $0.85 at volume, on a typical 20-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $3.25 |
| 1,000–4,999 units | $2.20 |
| 5,000–9,999 units | $1.50 |
| 10,000–24,999 units | $1.20 |
| 25,000–99,999 units | $1.00 |
| 100,000+ units | $0.85 |
What moves the price
For action figure, the drivers are series count, box assortment ratio, material, packaging print, minimum order quantity, control range, battery type, scale — the same item can land at either end of the band depending on how those are specified.
Real published quotes cluster around low-cost mass-market figures at about $0.62-$1.25/unit for large MOQs, while custom-made action figures on manufacturer sites are commonly quoted around $5-$12/unit at 5,000-piece orders for 4- to 6-inch figures with accessories. Price moves most with figure size/scale, articulation complexity, packaging, accessories, licensing, and whether the item is a simple PVC figure, blind-box style figure, or fully custom sculpt with painted details. The most realistic routes are China-based OEM/ODM manufacturers and trade platforms for custom runs, or US-facing wholesalers for simpler stock/bulk figures; landed-equivalent import pricing is usually closer to the lower end for high-volume standard configurations.
Paying more than the median?
If you reorder action figure regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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