Price guide · Baby Kids

Soft Toy: wholesale price

A typical US business buyer pays a median of $5.00 per unit at small order quantities, falling to $1.40 at volume, on a typical 20-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.

Median price by order quantity

Order sizeMedian /unit
500–999 units$5.00
1,000–4,999 units$3.50
5,000–9,999 units$2.50
10,000–24,999 units$2.00
25,000–99,999 units$1.70
100,000+ units$1.40

What moves the price

For soft toy, the drivers are mount type, compatibility, material, adjustability, load capacity, color, flow rate, shape — the same item can land at either end of the band depending on how those are specified.

For custom plush toys, the biggest price drivers are size, materials (outer fabric and filling), embroidery/printing, packaging, and whether the design is simple or highly detailed. Supplier quotes show very low factory pricing for generic small plush at high MOQs, while custom-made plush typically lands in the several-dollars-per-unit range at 500-1,000 units and drops with scale. The most realistic routes are direct factory quotes from China via Alibaba/Made-in-China and U.S.-facing wholesale/import listings that expose case or tier pricing; simple bulk toys are much cheaper than custom branded plush.

Also known as: cuddly toy, plush toy, stuffed toy.

Paying more than the median?

If you reorder soft toy regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.

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