Price guide · Ecommerce Shipping
Route Label: wholesale price
A typical US business buyer pays a median of $0.13 per unit at small order quantities, falling to $0.02 at volume, on a typical 14-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $0.13 |
| 1,000–4,999 units | $0.10 |
| 5,000–9,999 units | $0.06 |
| 10,000–24,999 units | $0.047 |
| 25,000–99,999 units | $0.035 |
| 100,000+ units | $0.02 |
What moves the price
For route label, the drivers are dimensions, adhesive type, printer compatibility, material stock — the same item can land at either end of the band depending on how those are specified.
For route labels, the biggest price drivers are substrate choice (paper vs. BOPP/thermal), adhesive strength, print method, and whether the job is roll- or sheet-fed. Realistic supplier routes are US-facing custom label converters for 500-25,000 units and factory-direct or import routes for 25,000+ units, with flexographic pricing usually becoming most competitive at higher volumes. Mid-range custom-printed examples in the sources show roughly $0.08-$0.16 at 5,000, $0.041-$0.058 at 10,000, and about $0.018-$0.039 at 25,000-50,000 depending on spec.
Paying more than the median?
If you reorder route label regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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