Pretzel: wholesale price
A typical US business buyer pays a median of $1.25 per unit at small order quantities, falling to $0.38 at volume, on a typical 20-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $1.25 |
| 1,000–4,999 units | $0.95 |
| 5,000–9,999 units | $0.75 |
| 10,000–24,999 units | $0.60 |
| 25,000–99,999 units | $0.48 |
| 100,000+ units | $0.38 |
What moves the price
For pretzel, the drivers are protein source, added vitamins/minerals, age stage, flavor, pack size, base ingredient, sugar content, organic certification — the same item can land at either end of the band depending on how those are specified.
Quoted wholesale snack listings show pretzel products ranging from roughly $0.84 per 200g unit on a trade marketplace to about $2.63 per unit for 2 oz seasoned bags and $0.75 per unit for an 8 oz reseller pack, while a bulk 15 lb chocolate-covered pretzel case is listed at $68.99. Pricing moves most with piece weight, coating/inclusions, and pack format, plus whether the order is stock wholesale, private label, or full contract manufacturing. For realistic sourcing, the most viable routes are bulk snack resellers, trade marketplaces, and private-label/contract manufacturers; the lowest tier usually comes from stock or import-equivalent buys, while higher MOQ custom runs need manufacturer quotes.
Paying more than the median?
If you reorder pretzel regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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