Price guide · Beverage Alcohol
Label: wholesale price
A typical US business buyer pays a median of $0.35 per unit at small order quantities, falling to $0.035 at volume. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $0.35 |
| 1,000–4,999 units | $0.18 |
| 5,000–9,999 units | $0.14 |
| 10,000–24,999 units | $0.11 |
| 25,000–99,999 units | $0.07 |
| 100,000+ units | $0.035 |
What moves the price
For label, the drivers are dimensions, material stock, adhesive type, wet strength, finish — the same item can land at either end of the band depending on how those are specified.
Quoted wholesale wine-label pricing varies most with substrate, adhesive, wet-strength requirements, and finishing such as foil, embossing, or specialty coatings; standard paper or BOPP labels are materially cheaper than premium or decorative constructions. Realistic supplier routes are US-facing short-run digital label printers for 500-5,000 units, and flexographic or import/FOB factory sourcing for 10,000+ units where setup amortization drives the per-unit drop. The bands above are synthesized from published wholesale ranges and should be treated as mid-range typical custom-printed labels, excluding extreme luxury finishes and unusually small sizes.
Paying more than the median?
If you reorder label regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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