Price guide · Sporting Outdoor
Foam Roller: wholesale price
A typical US business buyer pays a median of $3.80 per unit at small order quantities, falling to $0.84 at volume, on a typical 20-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $3.80 |
| 1,000–4,999 units | $2.80 |
| 5,000–9,999 units | $2.50 |
| 10,000–24,999 units | $2.00 |
| 25,000–99,999 units | $1.20 |
| 100,000+ units | $0.84 |
What moves the price
For foam roller, the drivers are foam thickness, cover material, water resistance, attachment method, noise reduction, string material, pulley vs rope style, handle design — the same item can land at either end of the band depending on how those are specified.
Published wholesale quotes show standard foam rollers around $2.50-$5.50/pc for bulk, with China factory listings dropping to about $3.80 at custom-bulk and down to $0.58-$1.08 at very high volumes for simpler EVA/EPP models. The biggest price drivers are material density/type (EVA, EPP, EPE, PE), roller size/texture, and customization such as branding or special construction; vibrating, collapsible, or multi-piece kits price materially higher than plain rollers. Realistic supplier routes are China factory-direct marketplaces and US-facing wholesale channels for smaller cases, while landed-equivalent import pricing is best inferred from FOB bulk listings plus shipping and duties.
Paying more than the median?
If you reorder foam roller regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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