Price guide · Jewelry Accessories
Direct Mail Postcard: wholesale price
A typical US business buyer pays a median of $0.75 per unit at small order quantities, falling to $0.27 at volume, on a typical 10-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $0.75 |
| 1,000–4,999 units | $0.60 |
| 5,000–9,999 units | $0.48 |
| 10,000–24,999 units | $0.41 |
| 25,000–99,999 units | $0.33 |
| 100,000+ units | $0.27 |
What moves the price
For direct mail postcard, the drivers are size, paper stock, coating, full-color print, variable data printing, quantity, material, closure type — the same item can land at either end of the band depending on how those are specified.
For a mid-range automotive direct mail postcard, the biggest cost drivers are mailing quantity, postcard size, paper stock, and whether the price includes USPS postage, variable data personalization, and list handling. Published supplier pricing shows a steep drop from small-batch campaign pricing into commercial-print and direct-mail-specialist pricing at 5,000+ pieces, with large-volume enterprise rates around the low-$0.20s to high-$0.30s per piece depending on format and postage class. The most realistic routes are full-service direct-mail vendors and trade printers that bundle printing, addressing, presort, and postal entry; raw print-only pricing would be lower, but it is not comparable to the all-in direct-mail quotes used here.
Paying more than the median?
If you reorder direct mail postcard regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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